New York University, Stern School of Business
Department of Technology, Operations and Statistics
Technology(Information Systems) PhD
2023~
Hello! 👋
I am a third-year PhD candidate in the Technology Group at Stern.
I study how value is created, distributed, and governed in AI ecosystems.
My current work focuses on licensing governance for AI assets and the economic design of compensation for data providers involved in training. My broader research examines how generative AI changes creative production, content distribution, and work.
Across these projects, I connect evidence on how AI transforms economic activity with questions about how AI ecosystems should be designed and governed.
Outside of academics, I enjoy photography and often capture moments with my canon camera. If you're interested in seeing my work, feel free to visit my Instagram photography account.
Research Interests
Research Interests:
Economics and Governance of AI
(1) AI Ecosystem Governance and Incentive Design
(2) Generative AI, Creative Production, and Digital Platforms
Methodology:
Econometrics, Structural Modeling, Experiments, Applied ML
Working Papers
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GenAI and the Long Tail of Creative Output: An Empirical Analysis of Adult Content Communities
Hyesoo Lee, Gordon Burtch, and Anindya Ghose
Presented at CIST 2025
Presented at WISE 2025
Presented at AIML 2025
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The Impact of Gen AI on Advertising Effectiveness
Hyesoo Lee, Vilma Todri, Panos Adamopoulos, and Anindya Ghose
Full Manuscript: Available on 🔗 SSRN
Presented at Google 2025
Presented at NYU* TAU Workshop 2025
Presented at ICIS 2024 Full Paper Track
Presented at INFORMS 2024 Data Science Workshop
Featured in Compass Lexecon’s Insights : 🔗 Compass Lexecon (Link)
Highlighted by Neil Hoyne (Chief Strategist, Google) 🔗 LinkedIn Commentary (Link)
Awards, Scholarships and Patents
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Patent of Blending tea-bag maker, 2023
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Issued: August 2023, Patent #10-2573347
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Dean's Lists, High Honor, Merit-based scholarship, KAIST, 2023
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Top 3% in the Business and Technology department in KAIST
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Outstanding Paper Awards, Korea MIS Society, 2022
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Younghan Kim Global Leadership Scholarship, KAIST, 2022
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25 selected students across the entire campus
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Dean's Lists, Highest Honor, Merit-based scholarship, KAIST, 2022
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Top 1% in the Business and Technology department in KAIST
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Global Leadership Awards, President of KAIST, 2022
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Top 1% at KAIST campus
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Korean Intellectual Property Office Award, Life Invention Korea, 2021
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Encouragement Award, Applied Materials PR Idea Contest, 2021
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Grand Prize, Mobile Application Hackathon, SOPT, 2020
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Jeollanam-do Governor Award, Academic Conference for the Development of Mokpo Food Tourism, 2020
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Excellence Award, 4th Panasonic PR Challenge, 2019
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Invention Award, Agricultural Food 6th Industry Blue Startup Idea Contest, 2018
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Grand Prize, 1st Hangul and Computer Messenger Contest, 2017